Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of emerging technologies in smart marketing and smart business for modern society Description An account of the resource In the digital age, the fusion of emerging technologies with marketing and business strategies has become imperative for staying competitive and meeting evolving consumer demands. This chapter explores the pivotal role of emerging technologies in facilitating smart marketing and business practices in modern society. Through a comprehensive review of literature and case studies, this chapter examines the impact of technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, internet of things (IoT), augmented reality (AR), and blockchain on reshaping marketing and business landscapes. The integration of AI and ML algorithms enables predictive analytics, personalized marketing, and enhanced customer experience through precise targeting and recommendation systems. Big data analytics empowers businesses to derive actionable insights from vast datasets, enabling data-driven decision-making and dynamic market segmentation. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Arumugam S.K.; Vittala K.R.P.; Gaikwad S.M.; Tyagi A.K. Source A related resource from which the described resource is derived Enhancing Medical Imaging with Emerging Technologies, pp. 330-346. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-5261-8.ch019" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-5261-8.ch019</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193043134&amp;doi=10.4018%2F979-8-3693-5261-8.ch019&amp;partnerID=40&amp;md5=664b7b168b2bd9c07dbae3f55ee89f37" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193043134&amp;doi=10.4018%2f979-8-3693-5261-8.ch019&amp;partnerID=40&amp;md5=664b7b168b2bd9c07dbae3f55ee89f37</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836935263-2; 979-836935261-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Arumugam S.K., Department of Professional Studies, Christ University, Bangalore, India; Vittala K.R.P., Faculty of Management, CMS Business School Jain University, Bengaluru, India; Gaikwad S.M., CMS Business School, Jain University, Bangalore, India; Tyagi A.K., National Institute of Fashion Technology, New Delhi, India