Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Bookstagrammers vs. BookTubers: A comparative study on readers' preferred social media book influencer Description An account of the resource As the Internet has become a part of many people's daily lives, it has led to the growth of a reading culture influenced by book bloggers on different social media platforms. This chapter identifies two social media platforms that the readers utilize to share about the books they have read. While readers have found their reading space on social media platforms, some have become book influencers. This chapter identifies two categories of prominent literary influencers i.e., Bookstagrammers and BookTubers. Since the readers follow book influencers to learn about the latest books and to read their reviews before making their purchase decision. This chapter aims to compare and analyse the prominent categories of book influencers focusing on knowing more about the preferred book influencers from the readers' point of view. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Singh H.; Singh S.K. Source A related resource from which the described resource is derived Marketing Innovation Strategies and Consumer Behavior, pp. 325-347. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4195-7.ch014" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4195-7.ch014</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192433068&amp;doi=10.4018%2F979-8-3693-4195-7.ch014&amp;partnerID=40&amp;md5=e5cc450c6aa85481146548d4d2684751" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192433068&amp;doi=10.4018%2f979-8-3693-4195-7.ch014&amp;partnerID=40&amp;md5=e5cc450c6aa85481146548d4d2684751</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836934196-4; 979-836934195-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singh H., Christ University, India; Singh S.K., Christ University, India