Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the Nexus: An in-depth analysis of brand activism's influence on consumer behaviour Description An account of the resource This study delves into the intricate relationship between brand activism and consumer behavior, aiming to unravel the nuanced dynamics that underlie contemporary market influences. Employing a comprehensive analysis, the authors investigate how brands' engagement with social and environmental causes resonates with consumers, shaping their attitudes, preferences, and ultimately, their purchasing decisions. The research employs a multi-faceted approach, combining qualitative and quantitative methodologies to capture the depth and breadth of brand activism's impact. By examining real-world examples and conducting surveys, the authors seek to discern patterns and correlations that illuminate the mechanisms through which brand activism leaves an indelible mark on the modern consumer landscape. The findings promise to provide valuable insights for marketers, businesses, and scholars alike, offering a deeper understanding of the evolving interplay between corporate values, social responsibility, and consumer choices in today's dynamic marketplace. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Jithesh A.; Jayakrishnan P.M.; Benedict J. Source A related resource from which the described resource is derived Globalized Consumer Insights in the Digital Era, pp. 209-228. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3811-7.ch010" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3811-7.ch010</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189575615&amp;doi=10.4018%2F979-8-3693-3811-7.ch010&amp;partnerID=40&amp;md5=4ffd6b23b9b616cadcea20b1bf1380b1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189575615&amp;doi=10.4018%2f979-8-3693-3811-7.ch010&amp;partnerID=40&amp;md5=4ffd6b23b9b616cadcea20b1bf1380b1</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836933812-4; 979-836933811-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jithesh A., Christ University, India; Jayakrishnan P.M., Christ University, India; Benedict J., Christ University, India