Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors influencing purchase intention of online shopping customers: A review of the existing literature Description An account of the resource The rapid digital transformation, especially on the internet, has provided businesses with unprecedented opportunities for global expansion. This shift has revolutionized marketing, replacing costly and labour-intensive efforts with cost-effective digital strategies. E-commerce platforms facilitate this process by offering an interactive interface for users to post reviews, comments, and questions, thus enhancing the decision-making experience. Understanding customer purchase intention is vital in this digital age, as it's shaped by various antecedent factors, with digital word-ofmouth (eWOM) being a significant influencer. However, the relationship between eWOM and purchase intention remains underexplored. This chapter reviews 60 previous studies, shedding light on the factors affecting online customers' purchase intentions. The study identifies research gaps, setting a clear direction for future investigations. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Kumar S.; Rawat K.; Babu P.; Mathew R. Source A related resource from which the described resource is derived Globalized Consumer Insights in the Digital Era, pp. 186-208. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3811-7.ch009" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3811-7.ch009</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189574118&amp;doi=10.4018%2F979-8-3693-3811-7.ch009&amp;partnerID=40&amp;md5=39abb73d1ccf07e44debb30646fc9c91" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189574118&amp;doi=10.4018%2f979-8-3693-3811-7.ch009&amp;partnerID=40&amp;md5=39abb73d1ccf07e44debb30646fc9c91</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836933812-4; 979-836933811-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar S., Christ University, India; Rawat K., Christ University, India; Babu P., Christ University, India; Mathew R., Christ University, India