Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Globalization and luxury brands: How consumer behavior differs in emerging vs. established markets Description An account of the resource The luxury industry has changed in established and emerging markets due to the globalization of luxury brands. While rising luxury businesses combine tradition with contemporary and embrace digital channels for reach, established luxury brands draw on their rich history and innovate to stay current. Due to the mix of cultures brought about by globalization, luxury businesses now need to strike a balance between cultural sensitivity and global appeal. Luxury firms are being forced to adopt ethical business methods to meet the growing demands of consumers worldwide for sustainability. Luxury brands need to adapt to this changing environment, stay culturally sensitive, and embrace sustainability if they want to succeed in the international world of luxury consumers. This chapter focuses on the determinants influencing consumer behavior towards the existing and established brands in the backdrop of globalization. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Triveshika S.; Sukanya R. Source A related resource from which the described resource is derived Globalized Consumer Insights in the Digital Era, pp. 38-67. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3811-7.ch002" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3811-7.ch002</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189571249&amp;doi=10.4018%2F979-8-3693-3811-7.ch002&amp;partnerID=40&amp;md5=708ac665a825ebe914e4968f48de0550" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189571249&amp;doi=10.4018%2f979-8-3693-3811-7.ch002&amp;partnerID=40&amp;md5=708ac665a825ebe914e4968f48de0550</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836933812-4; 979-836933811-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Triveshika S., NMKRV College for Women, India; Sukanya R., Christ University, India