Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI-powered marketing strategies in the tourism and hospitality sector Description An account of the resource A highly competitive environment with increased demand for personalized services drives the tourism and hospitality industry to embrace immersive and intelligent technologies. Smart technologies like artificial intelligence (AI) and virtual reality (VR) assist in promotions, marketing brands, customer analysis, and ultimately leading to sustainable businesses. Marketing research is an inevitable element for any businesses that helps in understanding their customers, catering their needs, and turning them into loyal customers. Marketing strategies incorporated with smart technologies are gaining high importance in the tourism and hospitality industries due to three major outcomes such as experience enhancement, revenue improvement and effective operations. Artificial intelligence revamped the hospitality industry with customized services and tailored recommendations based on a wholesome of customer data. Virtual reality technology provides high immersive experience to boost tourism, to enhance customer experience, to influence positive travel decisions. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Daline R.; Thomas J. Source A related resource from which the described resource is derived Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality, pp. 223-242. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-1978-9.ch010" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-1978-9.ch010</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189064779&amp;doi=10.4018%2F979-8-3693-1978-9.ch010&amp;partnerID=40&amp;md5=85361ac8c823cb9d246450ff26800fd8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189064779&amp;doi=10.4018%2f979-8-3693-1978-9.ch010&amp;partnerID=40&amp;md5=85361ac8c823cb9d246450ff26800fd8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836931979-6; 979-836931978-9 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Daline R., Christ University, India; Thomas J., Christ University, India