Impact of corporate social responsibility on consumers' purchase intent with reference to information technology professionals in Bengaluru
- Title
- Impact of corporate social responsibility on consumers' purchase intent with reference to information technology professionals in Bengaluru
- Creator
- Rassindren, Marie Joseph Gerard - 1444401
- Description
- Today market participants' choice behaviour has multiple objectives. Consumers through their purchase choices attempt to achieve both materialistic improvement and social betterment resulting in a phenomenon called Consumer Social Responsibility (CnSR). However there is very limited research on how consumers can impact corporate social responsibility (CSR) through their buying behaviour. This study seeks to explore whether consumers' awarenes of CSR affects their purchase intent and if their knowledge of CSR situations would induce them to pay premium for such a product.
- Publisher
- CHRIST (Deemed to be University)
- Subject
- Economics
- Language
- English
- Type
- PhD
Files
Collection
Citation
Rassindren, Marie Joseph Gerard - 1444401, “Impact of corporate social responsibility on consumers' purchase intent with reference to information technology professionals in Bengaluru,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 27, 2025, https://archives.christuniversity.in/items/show/1779.