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              <text>Ethical imperatives and frameworks for responsible AI adoption in digital entrepreneurship</text>
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              <text>This study explores ethical dimensions in AI adoption for digital entrepreneurship. Thematic analysis highlights transparency, fairness, and accountability. Findings recommend comprehensive ethical guidelines, inclusive decision-making, and robust accountability mechanisms. Practical implications extend to digital ventures, policymakers, and educators. Future research may delve into industry-specific nuances, cross-cultural analyses, and the longitudinal impact of ethical frameworks, contributing significantly to responsible AI adoption discourse in digital entrepreneurship.  2024, IGI Global. All rights reserved.</text>
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              <text>Shahid N.; Singh M.; Chauhan S.</text>
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              <text>Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship, pp. 228-250.</text>
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              <text>Shahid N., Christ University, India; Singh M., Christ University, India; Chauhan S., Dronacharya Government College, Gurgaon, India</text>
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