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              <text>Ensuring robust and secure supply chain: Deploying blockchain</text>
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              <text>Transparency, visibility, security, source-to-store traceability, and rising customer expectation are the critical points in the retail supply chain. The global supply chain involves a nexus of manufacturers and suppliers who urge for a robust network addressing the above challenges in the supply chain. A better provenance tool can benefit retailers, as customers are more concerned about the retail journey of the product start from its origin. Within the small span since its inception, blockchain has revolutionized the businesses and shown promising result in reshaping the supply chain. Blockchain in retail can provide evidence for the authenticity of product, tacking details for reliable retail delivery and enriching customer experience through product provenance. This chapter aims to explain to retailers the challenges, opportunities, and potential application of blockchain in the retail supply chain.  2024, IGI Global. All rights reserved.</text>
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              <text>Kumar N.; Garg P.; Upreti K.; Patil S.; Ohol A.V.; Bhagawati M.</text>
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              <text>Driving Decentralization and Disruption With Digital Technologies, pp. 55-73.</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3693-3253-5.ch004" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3693-3253-5.ch004&lt;/a&gt;
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              <text>ISBN: 979-836933254-2; 979-836933253-5</text>
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              <text>Kumar N., Christ University, India; Garg P., Amity University, Noida, India; Upreti K., Christ University, India; Patil S., Dr. D.Y. Patil University, India; Ohol A.V., Dr. D.Y. Patil University, India; Bhagawati M., Dr. D.Y. Patil University, India</text>
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