Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of visual hierarchy on user experience in e-commerce websites Description An account of the resource The primary aim of this book chapter is to propose a model that explains the influence of four elements of visual hierarchy-colour, size, alignment, and font/characters-on the user experience of e-commerce websites. The study's sample comprised 312 customers of e-commerce websites, with the four elements of visual hierarchy as independent variables, and the user experience of e-commerce websites as dependent variable. To analyze the data obtained from e-commerce website users, the researchers employed structural equation modeling to assess the relationships. The results of the analysis showed that the proposed model had acceptable fit indices and all the four elements of visual hierarchy had a positive impact on the user experience of e-commerce websites. While this book chapter examined the individual contributions of visual hierarchy elements, investigating how different combinations of visual hierarchy elements influence user experience could provide insights into optimal design strategies for e-commerce websites. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Raghavendra A.N.; Vijayakumar G.; Thalari S.K. Source A related resource from which the described resource is derived Contemporary Trends in Innovative Marketing Strategies, pp. 141-156. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-1231-5.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-1231-5.ch007</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85190832551&amp;doi=10.4018%2F979-8-3693-1231-5.ch007&amp;partnerID=40&amp;md5=45bb3b4c7e5ddccc953d76967bcee242" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85190832551&amp;doi=10.4018%2f979-8-3693-1231-5.ch007&amp;partnerID=40&amp;md5=45bb3b4c7e5ddccc953d76967bcee242</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836931232-2; 979-836931231-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Raghavendra A.N., CHRIST University (Deemed), India; Vijayakumar G., Ramaiah Institute of Technology, India; Thalari S.K., CMR Institute of Technology, India