Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Streaming success: Examining the impact of ott media on content production and consumption of New Malayalam Cinema Description An account of the resource Exploring the prosperous union of New Malayalam Cinema and OTT platforms, this chapter scrutinises the circumstances under which the former thrived on OTTs during the COVID-19 pandemic. It delves into Malayalee market trends, the content diversification incited by OTTs, and the expansion of New Malayalam Cinema's market. As it explores changing audience consumption patterns and the prospects of India's OTT landscape, it particularly accentuates Malayalam regional cinema. By providing examples of films that debuted on OTT platforms, such as C U Soon and Joji, the chapter offers an in-depth analysis, highlighting the success of this symbiotic relationship. 2024, IGI Global. Creator An entity primarily responsible for making the resource Sanjna S.T. Source A related resource from which the described resource is derived Exploring the Impact of OTT Media on Global Societies, pp. 130-144. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3526-0.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3526-0.ch008</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189060775&amp;doi=10.4018%2F979-8-3693-3526-0.ch008&amp;partnerID=40&amp;md5=f9c35cce0cb3c59168b052813a39e637" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189060775&amp;doi=10.4018%2f979-8-3693-3526-0.ch008&amp;partnerID=40&amp;md5=f9c35cce0cb3c59168b052813a39e637</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836933527-7; 979-836933526-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sanjna S.T., Christ University, India