Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry Subject The topic of the resource Affiliate marketing; Customer purchase behavior; Healthcare; Mentality; Privacy; Security Description An account of the resource The objective of the study is to understand the dynamic relationship between customers and the healthcare industry giants in the Indian context. The purpose revolves around how the consumer is benefitting and at the same time, how the indirect third-party affiliates also earn marginal profits along with serving the customers. The study is backed by both primary and secondary data, which were collected from 173 individuals from various fields through a questionnaire. The convenience sampling method was used to select the respondents, and the Technology Acceptance Model (TAM) was used to propose the model for the study. There exists a parallel symbiotic relationship between consumers, pharmaceutical companies, and affiliates. The application of this research can be put to use for the startups, which want to explore and excel in this industry along with the future researchers who want to forecast and study the progress of the pharma companies in the long run. The empirical evidence of this paper highlights a unique relationship between affiliates, the pharma sector, and customers, which drives customer buying behavior and a combination that has not been explored yet. The study provides a unique understanding of how feedback from customers in third-party applications can benefit and produce huge profit margins down the line. 2025 Apple Academic Press, Inc. Creator An entity primarily responsible for making the resource Banerjee J.; Kiran P.; Vasudevan M.; Krishna Kishore S.V. Source A related resource from which the described resource is derived Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward, pp. 53-70. Publisher An entity responsible for making the resource available Apple Academic Press Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216014164&amp;partnerID=40&amp;md5=33b13288ddf9bd7c349e95ba0d52b11a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216014164&amp;partnerID=40&amp;md5=33b13288ddf9bd7c349e95ba0d52b11a</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-104010624-2; 978-177491686-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Banerjee J., School of Business, Manipal Academy of Higher Education, Dubai, United Arab Emirates; Kiran P., School of Business and Economics, Westminister International University, Tashkent, Uzbekistan; Vasudevan M., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Krishna Kishore S.V., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India