Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing Description An account of the resource Mobile marketing is essential for timely, personalized communication in the digital world. Engagement is increased by location-based strategies like geofencing and context-driven notifications. Integrating social media improves ties with customers. In the digital age, multi-channel integration guarantees a smooth and personalized experience. As per the authors, this chapter explores how location-based suggestions, context-driven notifications, and multi-channel integration enhance client connections while highlighting the significance of geolocation data for targeted content. For context-driven notifications to be effective, helpfulness and privacy must be balanced. Companies create stronger relationships with their consumers and improve the customer experience, which motivates both present and new customers to engage and connect with their brand. An analysis is conducted on the changing field of mobile marketing, emphasizing the use of location-based tactics, multi-channel integration, and context-driven notifications to increase user engagement. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Kuriachan A.; Thomas R.R.; Sukanya R. Source A related resource from which the described resource is derived Smart and Sustainable Interactive Marketing, pp. 198-229. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-1339-8.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-1339-8.ch012</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193920272&amp;doi=10.4018%2F979-8-3693-1339-8.ch012&amp;partnerID=40&amp;md5=e24987a527cfb62cd78e09fafba10349" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193920272&amp;doi=10.4018%2f979-8-3693-1339-8.ch012&amp;partnerID=40&amp;md5=e24987a527cfb62cd78e09fafba10349</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836931340-4; 979-836931339-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kuriachan A., Christ University, India; Thomas R.R., Christ University, India; Sukanya R., Christ University, India