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              <text>Involvement and implementation of corporate social responsibility (CSR): A case of COVID-19 evidence from various countries</text>
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              <text>Industry performance is a pivotal indicator for assessing the robustness of economic growth of a country. Any fluctuations in this indicator wield considerable influence over economic growth. Previous research has established that the industry performance is not a static phenomenon but rather exhibits variations across different time periods. Amongst the multitude of crises, the COVID-19 pandemic reverberated across every nation, spreading to all strata of society. It had an adverse impact on both public and private sector impacting the lives of millions. Industries were struggling with dwindling profits, thus trying vehemently to cut costs in diverse realms. This challenging financial predicament made it difficult for companies to uphold their corporate social responsibilities. Hence, only a few companies initiated CSR activities due to the paucity of funds. Having this in the backdrop, this case study analysis aims to examine corporate involvement and implementation of CSR activities during the COVID-19 pandemic and assesses the extent to which these activities have helped improve people's lives.  2024, IGI Global. All rights reserved.</text>
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              <text>Dulari S.S.; Pachiyappan S.; Sankar M.; Raj L.; Sivakumar R.N.</text>
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              <text>Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises, pp. 53-75.</text>
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              <text>IGI Global</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3693-0363-4.ch004" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3693-0363-4.ch004&lt;/a&gt;
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              <text>ISBN: 979-836930365-8; 979-836930363-4</text>
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              <text>Dulari S.S., SCMS School of Technology and Management, India; Pachiyappan S., Christ University, India; Sankar M., Christ University, India; Raj L., Christ University, India; Sivakumar R.N., Christ University, India</text>
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