Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Data Analytics for Sustainable Competitive Advantage Subject The topic of the resource Analytics; Big data; Competitive advantage; Data; Strategy Description An account of the resource Data and analytics have become major assets for all organizations to leverage into superior strategic positions in this cut-throat competitive world with buzzwords like data crunch, metrics, and dark data. This chapter discusses the structural and economic reasons of why business analytics is necessary for organizations. The ability to collect different resources and entities such as talent, process, data, and information technology to bring out a valuable output is crucial for business analytics success. The most common difficulty of big data begins when organizations are in the journey of business analytics. Since a number of organizations are still in the baby steps of basic, tackling data challenges is humongous for them. This situation calls for the need to foster a business analytics ecosystem by every organization. This paper discusses how optimizing analytics could lead to a sustainable competitive advantage, building data strategy, and setting Key Performance Indicators (KPI) for business analytics. The chapter further explores how analytics is used across business domains and the challenges in crafting a business analytics strategy. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. Creator An entity primarily responsible for making the resource Nagarathinam A.; Chellasamy A.; Rangasamy S. Source A related resource from which the described resource is derived Data-Driven Decision Making, pp. 77-106. Publisher An entity responsible for making the resource available Springer Nature Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-97-2902-9_4" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-97-2902-9_4</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205571082&amp;doi=10.1007%2F978-981-97-2902-9_4&amp;partnerID=40&amp;md5=a26ada11db93a94e64897ffa491b53ff" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205571082&amp;doi=10.1007%2f978-981-97-2902-9_4&amp;partnerID=40&amp;md5=a26ada11db93a94e64897ffa491b53ff</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-981972902-9; 978-981972901-2 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nagarathinam A., CHRIST University, Bangalore, India; Chellasamy A., CHRIST University, Bangalore, India; Rangasamy S., CHRIST University, Bangalore, India