https://archives.christuniversity.in/files/original/2c2b3bb0f49fffaa838a05542aea68f6.pdf f534aade637026893b7143d1b866bd1c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Thesis Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Empirical analysis of antecedents and mediators of student loyalty among undergraduate business students in Bangalore, India Subject The topic of the resource Management Description An account of the resource The higher education sector has undergone major changes throughout India which has led to increase in competition for institutions in this sector. Thus, there is a need to find ways to attract and retain the potential and current students. Student loyalty is crucial to create sustainable competitive advantage. Student loyalty is widely accepted as a critical factor in the long term economic success of an educational institution that aims at positive recommendation (word of mouth) by students and attracting the students back to the institution for further studies. Review of literature reveals that service quality, price fairness, customer value, customer satisfaction and affective commitment are key antecedents to customer loyalty. Creator An entity primarily responsible for making the resource Phadke, Ms. Suniti Kishore - 0940004 Language A language of the resource English Type The nature or genre of the resource PhD