Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Management Practices for Sustainability: A Study of Micro-entrepreneurs of Wellness Industry in Mysore District Subject The topic of the resource Micro-entrepreneurs; Strategic management practices; Sustainability; Wellness industry Description An account of the resource The global wellness industry is seeing a major shift in its relevance and growth post COVID-19. The fast-growing wellness industry is driven by organizations of all sizes and scope: large, medium, small and micro enterprises offering a range of services from holistic wellness offerings to focused services, such as beauty, spa, alternative therapy, gym and physical fitness. While we have heterogeneous businesses on the supply side, we have the entire global population on the demand side. Due to the size of the market and growth potential, the competition in wellness service space is intense. In such a situation, it is a challenge to register growth and sustain the same. The challenge is more pronounced for micro-entrepreneurs due to their limited resources and reach. It calls for a strategic approach to managing the businesses to endure the competition and succeed. Hence, wellness businesses are adopting Strategic Management Practices (SMPs) in greater numbers. However, not all strategies work. The purpose of this study is to analyze the impact of significant SMPs adopted by micro-entrepreneurs on business sustainability in the wellness industry. Responses of 392 microentrepreneurs from the wellness industry are recorded and analyzed for the SMPs adopted by them for the economic, environmental and social sustainability of their businesses. The study identified various strategic approaches that are implemented by micro-entrepreneurs in Mysore District and studied the impact SMPs had on sustainability factors of the wellness industry. A model is proposed to support the study. The results conclude that the application of a good amount of SMPs in the form of strategic entrepreneurship enhances the sustainability of a venture as well as the industry, aiding transformation from an unorganized to an organized sector and better regulations. 2024 by World Scientific Publishing Co. Pte. Ltd. Creator An entity primarily responsible for making the resource Sunitha S.P.; Thomas P.; Mahadev N. Source A related resource from which the described resource is derived Emerging Issues and Trends in Indian Business and Management: Volume 2: Business and Society: Issues and Cases in the Indian Context, Vol-2, pp. 225-244. Publisher An entity responsible for making the resource available World Scientific Publishing Co. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1142/9789811286674_0011" target="_blank" rel="noreferrer noopener">https://doi.org/10.1142/9789811286674_0011</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85194755877&amp;doi=10.1142%2F9789811286674_0011&amp;partnerID=40&amp;md5=7dea4e898524975861c49a840ae3c58c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85194755877&amp;doi=10.1142%2f9789811286674_0011&amp;partnerID=40&amp;md5=7dea4e898524975861c49a840ae3c58c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-981128667-4; 978-981128666-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sunitha S.P., MIT FGC, Karnataka, Mysore, India; Thomas P., CHRIST (Deemed to be University), Bangalore, India; Mahadev N., BNM Institute of Technology, Bangalore, India, Department of Business Administration, India