Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Individuals Attitude Concerning Memes: A Study Reference to Active Social Media Users Subject The topic of the resource Individual attitude; Internet memes; Memes marketing; Social media; Social media memes Description An account of the resource Todays digital world, memes are more popular among the youngsters to express ones emotion. Nowadays, almost everyone is largely relying on social media to send memes and emojis in order to share the information in a humorous way. Lots of research article are reviewed about the social media memes, internet memes and this paper summarizes the usage of social media and following the trending pattern in communicating or sharing information through the social media platform. This study is aimed to study about the individuals attitude towards memes and its effect among the social media users. Through survey, total of 193 samples were collected by using questionnaire and statistical tools like Reliability test, Chi square and Correlation analysis have been used to interpret the collected data. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. Creator An entity primarily responsible for making the resource Somasundaram T.; Vijayasairam P.; Pachiyappan S. Source A related resource from which the described resource is derived Studies in Systems, Decision and Control, Vol-440, pp. 715-724. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-031-42085-6_61" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-031-42085-6_61</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182466426&amp;doi=10.1007%2F978-3-031-42085-6_61&amp;partnerID=40&amp;md5=5090c5447028316a9ee94d5668b3a23e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182466426&amp;doi=10.1007%2f978-3-031-42085-6_61&amp;partnerID=40&amp;md5=5090c5447028316a9ee94d5668b3a23e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 21984182 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Somasundaram T., Department of Management, Kristu Jayanti College (Autonomous), Bengaluru, India; Vijayasairam P., Department of Management Studies, NMS S Vellaichamy Nadar College (Autonomous), Madurai, India; Pachiyappan S., School of Business and Management, CHRIST (Deemed to be University), Bengaluru, India