Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sustainable marketing in e-commerce: Strategies for environmental impact reduction Description An account of the resource In this chapter, the authors examine the significance of sustainable marketing and business practices for e-commerce companies in reducing their environmental impact and contributing to a more sustainable future. It emphasizes the importance of implementing sustainable strategies, such as adopting eco-friendly packaging, minimizing energy consumption, and partnering with sustainable suppliers, to enhance consumer trust and credibility. It addresses the challenges associated with sustainable marketing and recommends effectively promoting sustainable products and services. They suggest practices such as explicit communication about sustainability efforts, obtaining sustainability certifications, and showcasing sustainability initiatives to convey the company's commitment to sustainability. It emphasizes the importance of adopting sustainable marketing and business practices in e-commerce. By implementing these strategies, companies can reduce their environmental footprint, gain consumer trust, and contribute to achieving sustainability in the business world. 2023, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Singha S.; Singha R.; Rebeka S.P.; Ruben V.M. Source A related resource from which the described resource is derived Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, pp. 444-464. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-0019-0.ch023" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-0019-0.ch023</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174076248&amp;doi=10.4018%2F979-8-3693-0019-0.ch023&amp;partnerID=40&amp;md5=b65c47718d2d55101f93b1e8bc23021e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174076248&amp;doi=10.4018%2f979-8-3693-0019-0.ch023&amp;partnerID=40&amp;md5=b65c47718d2d55101f93b1e8bc23021e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836930020-6; 979-836930019-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singha S., Kristu Jayanti College (Autonomous), India; Singha R., CHRIST University (Deemed), India; Rebeka S.P., CHRIST University (Deemed), India; Ruben V.M., CHRIST University (Deemed), India