Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Why haven't you bought a solar panel? Consumerism at its "Green" best with the Myers-Briggs type indicator Description An account of the resource This research study examined the relationships between Myers-Briggs' four personality dimensions and environmentally conscious consumption patterns. The study found that different personality types have different green purchase habits. The authors also propose five strategies for businesses who plan to venture into sustainable consumption. These strategies include leveraging the power of belongingness, forming addictive healthy habits, capitalizing on the domino effect, communicating with either the heart or the head, and prioritizing having experiences above owning things. The study's findings suggest that businesses need to take a more holistic approach to promoting sustainable consumption. Authors use discriminant analysis to evaluate whether each Myers-Briggs personality type had a distinct green purchase habit. For each of the four dichotomies associated with five kinds of green buying behaviors, SPSS was used to construct discriminant analysis indicators and outputs. 2023, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Gupta C. Source A related resource from which the described resource is derived Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, pp. 389-409. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-0019-0.ch020" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-0019-0.ch020</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174008103&amp;doi=10.4018%2F979-8-3693-0019-0.ch020&amp;partnerID=40&amp;md5=948589656cc8a93e2b0a9f1c5d7c30f9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174008103&amp;doi=10.4018%2f979-8-3693-0019-0.ch020&amp;partnerID=40&amp;md5=948589656cc8a93e2b0a9f1c5d7c30f9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836930020-6; 979-836930019-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gupta C., CHRIST University, Bengaluru, India