Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social media usage in indian banking and financial institutions Description An account of the resource Due to technological innovation, the economy is transitioning from a market-driven to a network-oriented status, and social media has seized the leading I.T. trends in the technology sector. A paradigm change in banking and inance operations has occurred due to the upswing in innovation, transformation, and digitalisation in Indian banking and inancial organisations. The development of online banking, mobile apps, mobile banking, and tools like debit and credit cards has changed how customers utilise banking and inancing services. Thanks to social media and digital marketing, banks may now be practical tools for supporting customers' enterprises and gaining target prospects. To provide customers with rapid and eicient service in the post-pandemic age, Indian banks and inancial institutions are rushing to modernise their technology infrastructure and digital goods. Social media ofers users attractive options for 24-hour access to information and the use of inancial services across temporal and geographic boundaries. 2023 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Manickam T.; Gopalakrishnan S.; Hridhya P.K.; Ravi V.; Kalenahalli Muniyanayaka D.; Muniraju H.; Seenivasan B. Source A related resource from which the described resource is derived Global Perspectives on Social Media Usage Within Governments, pp. 68-79. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-7450-1.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-7450-1.ch005</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173553554&amp;doi=10.4018%2F978-1-6684-7450-1.ch005&amp;partnerID=40&amp;md5=0af74a00cf53f2a49b61a1af4fe5ddea" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173553554&amp;doi=10.4018%2f978-1-6684-7450-1.ch005&amp;partnerID=40&amp;md5=0af74a00cf53f2a49b61a1af4fe5ddea</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166847451-8; 978-166847450-1 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Manickam T., Department of Professional Studies, Christ University, Bangalore, India; Gopalakrishnan S., Department of Commerce &amp; Management, Acharya Institute of Graduate Studies, Bangalore, India; Hridhya P.K., Christ Univeristy, India; Ravi V., CHRIST University (Deemed), India; Kalenahalli Muniyanayaka D., University of Buraimi, Oman; Muniraju H., Triveni Institute of Commerce and Management, India; Seenivasan B., Sacred Heart College, Tirupattur, India