Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of social media on consumer decisiveness in the food and grocery sector Description An account of the resource Consumers are currently inclined to acknowledge online information but purchase food and grocery products offline. Also, the buyer's decision is coherent with the factors like income, age, social media influences, cost of products, etc. The chapter studies the Influence of Social Media on Consumer Decision-making in the food and Grocery Sector. As per the findings, the effectiveness of marketing tools and techniques has a homogeneous effect on all GenX, GenY, GenZ. Contrary to expectation, Gen X was most influenced by offers. Social media equally influenced all generations to make purchases, irrespective of their incomes. Post Covid there is a shift in consumption habits disregarding generations and income brackets of all the participants. 2023 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Karthikeyan D.; Manoharan R.B.; Karthikeyan P.; Pradeep S. Source A related resource from which the described resource is derived Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry, pp. 24-55. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-8868-3.ch002" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8868-3.ch002</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171487793&amp;doi=10.4018%2F978-1-6684-8868-3.ch002&amp;partnerID=40&amp;md5=7886e86af0d72022ca0822bc58ec3307" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171487793&amp;doi=10.4018%2f978-1-6684-8868-3.ch002&amp;partnerID=40&amp;md5=7886e86af0d72022ca0822bc58ec3307</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166848869-0; 166848868X; 978-166848868-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Karthikeyan D., CHRIST University (Deemed), India; Manoharan R.B., Annamalai University, India; Karthikeyan P., Meritto, India; Pradeep S., Freshworks, India