Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of social media influencers in fashion and clothing Description An account of the resource This study provides an overview of the influence of social media influencers in the fashion and clothing industry. With the increasing presence of social media in people 's lives, individuals are easily influenced by what they see online, leading to the adoption of trends promoted by influencers. Influencers, who have established their personal brand and gained a substantial following, play a key role in shaping consumer preferences and driving sales. Social media platforms allow fashion brands to connect with their audience, democratizing fashion shows and enabling direct interaction. The rise of fast fashion and the influence of fashion influencers have contributed to the growth of the clothing industry. Businesses are now utilizing AI-powered analytics and dedicated platforms to enhance their influencer marketing strategies. In summary, social media influencers have a significant impact on consumer behavior, driv- ing sales and shaping trends in the fashion and clothing industry. 2023, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Agarwal A.; Jaiwant S.V. Source A related resource from which the described resource is derived Social Media and Online Consumer Decision Making in the Fashion Industry, pp. 203-229. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-8753-2.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8753-2.ch012</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169521784&amp;doi=10.4018%2F978-1-6684-8753-2.ch012&amp;partnerID=40&amp;md5=8341bc5ea4981344eb69462faac040b4" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169521784&amp;doi=10.4018%2f978-1-6684-8753-2.ch012&amp;partnerID=40&amp;md5=8341bc5ea4981344eb69462faac040b4</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166848755-6; 978-166848753-2 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Agarwal A., CHRIST University (Deemed), India; Jaiwant S.V., CHRIST University (Deemed), India