Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of social media in the digital transformation of business Description An account of the resource A digital transformation endeavor is the use of technology and digital processes to enhance business operations and consumer experiences. These projects frequently include the use of new technology like social media platforms, artificial intelligence (AI), and analytics, as well as the execution of digital processes like cloud computing, omnichannel commerce, data analytics, and automation. An organization needs to integrate digital transformation initiatives into its current systems if it wants to stay current with the rapidly evolving technology landscape of today. Social media is now an essential part of contemporary life, and businesses are increasingly using it to connect with their clients and other stakeholders. To take advantage of social media's huge potential, businesses are incorporating it into their digital transformation initiatives. Copyright 2023, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. 2023 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource David Winster Praveenraj D.; Sudha E.; Hariharan R.; Vedapradha R.; Ashok J. Source A related resource from which the described resource is derived Global Perspectives on Social Media Usage Within Governments, pp. 48-67. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-7450-1.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-7450-1.ch004</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173512010&amp;doi=10.4018%2F978-1-6684-7450-1.ch004&amp;partnerID=40&amp;md5=05e6bd5d3caa33834f12bf420786f071" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173512010&amp;doi=10.4018%2f978-1-6684-7450-1.ch004&amp;partnerID=40&amp;md5=05e6bd5d3caa33834f12bf420786f071</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166847451-8; 978-166847450-1 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant David Winster Praveenraj D., CHRIST University (Deemed), India; Sudha E., CHRIST University (Deemed), India; Hariharan R., CHRIST University (Deemed), India; Vedapradha R., Mount Carmel College (Autonomous), India; Ashok J., CHRIST University (Deemed), India