Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Green marketing: Exploring concepts, strategies, and future trends Description An account of the resource Green marketing research is becoming more and more well-liked in academia and business. Both companies and customers today recognize the value of eco-friendly products due to increased awareness of how companies respond to various factors contributing to environmental degradation. One should understand the meaning, opportunities, and threats associated with green marketing to harness the benefits of green marketing. This book chapter aims to explore various aspects of green marketing, including its evolution throughout the years, opportunities, threats, the future of green marketing, etc. To sum up, this chapter aims to gain an in-depth understanding of green marketing and how companies could use it to their advantage. Successful implementation will be possible only if associated threats are carefully analyzed and understood. Therefore, a part of this chapter will be dedicated to understanding the threats associated with green marketing strategies. 2023, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Ranjith N.; Preethi D.; Prasath S.K. Source A related resource from which the described resource is derived Achieving Economic Growth and Welfare Through Green Consumerism, pp. 1-22. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-8140-0.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8140-0.ch001</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167697916&amp;doi=10.4018%2F978-1-6684-8140-0.ch001&amp;partnerID=40&amp;md5=16d51dea24574d860debed2c9fd1427d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167697916&amp;doi=10.4018%2f978-1-6684-8140-0.ch001&amp;partnerID=40&amp;md5=16d51dea24574d860debed2c9fd1427d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166848142-4; 978-166848140-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ranjith N., CHRIST University (Deemed), India; Preethi D., CHRIST University (Deemed), India; Prasath S.K., CHRIST University (Deemed), India