Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource How close are you to your end consumer? Data-driven insights to awesome customer experience Description An account of the resource The delivery of a tailored customer experience is being widely recognised by executives in the technology industry as the key to unlocking revenue, minimising attrition, and providing growth. It is not simple to satisfy a consumer in today's market. Delivering reliable and efficient experiences across channels is more challenging than it has ever been because of the context of disparate privacy regulations, quick updates to browser technology, and an ever-evolving technological landscape. This research suggests that to do it right, the business needs to have the right people, processes, and technologies working in sync. This study highlights that many companies continue to invest in instruments and technology solutions before they have effectively accomplished the organisational transformation required to perform the role in a data-driven mode. Investments do not always yield the promised results since the basic pieces of mindset, vision, and people are not always in congruence. Consumers are no longer going to be 'just satisfied,' or 'even happy.' 2023, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Gupta C. Source A related resource from which the described resource is derived Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times, pp. 20-39. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-8392-3.ch002" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8392-3.ch002</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167686958&amp;doi=10.4018%2F978-1-6684-8392-3.ch002&amp;partnerID=40&amp;md5=7b6f0541c7dd5ab73f69d066c134b16e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167686958&amp;doi=10.4018%2f978-1-6684-8392-3.ch002&amp;partnerID=40&amp;md5=7b6f0541c7dd5ab73f69d066c134b16e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166848394-7; 978-166848392-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gupta C., School of Commerce, CHRIST University, India