Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Aiming at digital health via mHealth application for generation Y post-pandemic scenario Description An account of the resource Medical and health products have become a part of our lives. A health-conscious .society is the aftermath of the pandemic. The increasing role of technology has pushed people to online alternatives for medical services, progressing towards digital health. This research thus contributes to the nascent literature on the impact of mHealth apps and the consumption pattern in Bangalore in the post-pandemic scenario. This research investigates from the perspective of usage, privacy, and affordability of the mHealth apps. Results suggest that usage is positively affected by the affordability and privacy of these apps. Firstly, app developers could use the findings for different digital health marketing strategies and implementations for the mHealth app. Secondly, academics can look at other aspects such as the knowledge people possess regarding apps and their proficiency in accepting technology. Finally, the policy discussion makers can work on concerns of affordability and privacy to cater to the more significant population segment. 2023 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource George R.; Swathi S.; Thomas R.R.; Sowmya A.C.; Thomas M.R. Source A related resource from which the described resource is derived Integrating Digital Health Strategies for Effective Administration, pp. 76-94. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-8337-4.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8337-4.ch005</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162681392&amp;doi=10.4018%2F978-1-6684-8337-4.ch005&amp;partnerID=40&amp;md5=d6dc923913eb5d86c9c9bd275e9b3372" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162681392&amp;doi=10.4018%2f978-1-6684-8337-4.ch005&amp;partnerID=40&amp;md5=d6dc923913eb5d86c9c9bd275e9b3372</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166848338-1; 978-166848337-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant George R., CHRIST (Deemed to be University), Bengaluru, India; Swathi S., CHRIST (Deemed to be University), Bengaluru, India; Thomas R.R., CHRIST (Deemed to be University), Bengaluru, India; Sowmya A.C., CHRIST (Deemed to be University), Bengaluru, India; Thomas M.R., CHRIST (Deemed to be University), Bengaluru, India