Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Big data and artificial intelligence: Creative tools for destination competitiveness Description An account of the resource With the advancement of ICT, the tourism industry has undergone a digital transformation where management, marketing, and communication are largely using web based applications. Automation of processes like ticketing and reservation, online hotel booking, E visa processing, etc., indicates the significant reliance of the sector on technology and world wide web for its services. Big data and artificial intelligence are a fairly new and innovative approach to addressing this issue of managing and analyzing huge datasets collected from multiple sources. This chapter focuses on understanding the role and importance of big data and artificial intelligence in the tourism industry and its impact on improving the overall image and attractiveness of destinations. Copyright 2023, IGI Global. Creator An entity primarily responsible for making the resource Sandhya H.; Varghese B. Source A related resource from which the described resource is derived Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration, pp. 155-166. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-6366-6.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-6366-6.ch008</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162908439&amp;doi=10.4018%2F978-1-6684-6366-6.ch008&amp;partnerID=40&amp;md5=ceb870e7cf5023d8f6c0355c1bcd5b72" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162908439&amp;doi=10.4018%2f978-1-6684-6366-6.ch008&amp;partnerID=40&amp;md5=ceb870e7cf5023d8f6c0355c1bcd5b72</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166846368-0; 978-166846366-6 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sandhya H., CHRIST University (Deemed), India; Varghese B., CHRIST University (Deemed), India