Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Industry 5.0 - The co-creator in marketing Subject The topic of the resource Co-creation; Customer experience; Digitalization; Industry 5.0; Marketing; Robots; Technology Description An account of the resource The unavoidable connection between automation and digitalization is already in the business horizon in the name of Industry 5.0. Industry 4.0, the robotic and technological revolution were largely hit among the manufacturing industries, but Industry 5.0 is meant for all sectors across ranges from manufacturing to services. Evolution from the days of mechanization (Industry 1.0) to smart factory (Industry 4.0) witnessed the improvisation of metrics related to efficiency and optimization. And now its turn for the balance between optimization and efficiency with the support from robots in assisting the smarter generation's technologies and machineries and tools through Industry 5.0 in the domain of marketing too where the change is constant and dynamic would be more accommodative to opportunities and challenges through the next wave of 5.0. The disruption by Industry 5.0 will change existing nature of marketing in terms of customer experience, supply chain, procurement, product development, retail operations, etc. The market which predominantly flourishes with the help of customers in co-creation is going to have robot as bystander with the intervention of this Revolution 5.0 which will level up the existing customer experience. Marketing by its nature demands the cooperation at multiple levels and is becoming easier prey for the Industry 5.0 revolution as it's expected to create the cooperation between the humans and machines. Product development, customer engagement and customer experience will undergo the transformation due to this industry revolution and also there are other areas in the marketing domain to go through the impact are addressed in this chapter. 2023 by A. Mansurali, V. Harish and Swamynathan Ramakrishnan. All rights reserved. Creator An entity primarily responsible for making the resource Mansurali A.; Harish V.; Ramakrishnan S. Source A related resource from which the described resource is derived Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0, pp. 5-15. Publisher An entity responsible for making the resource available Emerald Group Publishing Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-80262-277-520231002" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-80262-277-520231002</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151386144&amp;doi=10.1108%2F978-1-80262-277-520231002&amp;partnerID=40&amp;md5=eeae2370f4e153b4c3e0da6765e7e576" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151386144&amp;doi=10.1108%2f978-1-80262-277-520231002&amp;partnerID=40&amp;md5=eeae2370f4e153b4c3e0da6765e7e576</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-180262277-5; 978-180262278-2 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mansurali A., Christ University, Bangalore, India; Harish V.; Ramakrishnan S., Amity School of Business, Amity University, Dubai, United Arab Emirates