Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The changing role of marketing: Industry 5.0 - the game changer Subject The topic of the resource Artificial intelligence; Automation; Big data; Digital transformation; Industry 5.0; Internet of Things; Smart factory robotics; Smart technology Description An account of the resource The preceding revolution, Industry 4.0, surfaced by way of the influx of digital and automation technologies. Industry 5.0 followed the suit and the world is on the threshold of this new evolution. Industry 5.0 attempts to bring together the competency of smart machines and the exceptional ingenious potentials of the human workforce. Industry 5.0 is humanizing the digital and automated systems. It recognizes both automated technology and the human innovative skills on an equal platform. Marketing in its new role revolves on the axis of automation and cyber technology of Industry 5.0. This new makeover of marketing processes generates superior marketing actions, restructures marketing workflows, and assesses the results of marketing promotions. Industry 5.0 tools make available a fundamental marketing catalog for all marketing content and communications, thus assisting marketers to fashion a fragmented, customized, and favorable marketing experiences for prospective buyers. These systems and spaces offer automation attributes across numerous phases of marketing including videos, blogs, emails, social media, lead generation, direct mails, digital advertising, and more. This chapter aims to introduce the concept of Industry 5.0, where robots and machines are interweaved with the human intellect and labor as teammate instead of opponent. The objective of the chapter is to examine and explore the different facets of marketing in the face of Industry 5.0. The chapter describes the challenges and future trends and practices in marketing field in the wake of Industry 5.0 as the way forward for the companies for sustainability and resilience. 2023 by Sunanda Vincent Jaiwant. All rights reserved. Creator An entity primarily responsible for making the resource Jaiwant S.V. Source A related resource from which the described resource is derived Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0, pp. 187-202. Publisher An entity responsible for making the resource available Emerald Group Publishing Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-80262-277-520231014" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-80262-277-520231014</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151362123&amp;doi=10.1108%2F978-1-80262-277-520231014&amp;partnerID=40&amp;md5=4a3fae8ce5fae7456d17c9e1e55a8dbb" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151362123&amp;doi=10.1108%2f978-1-80262-277-520231014&amp;partnerID=40&amp;md5=4a3fae8ce5fae7456d17c9e1e55a8dbb</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-180262277-5; 978-180262278-2 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jaiwant S.V., School of Business and Management Christ (Deemed to be University), Bangalore, India