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              <text>The Men and the Media</text>
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              <text>This chapter examines the significant transformations of the representations of lead male characters in Bollywood cinema post-2000 from the perspective of contemporary gender and cultural theories. The objective of the study is to gain an insight into the relationship between capitalism and masculinities; sports and masculinities; patriarchy and masculinities; the reversal of the male gaze into the female gaze, and how all these have contributed ultimately to the emergence of a new order of masculinity at the turn of the new millennium. Towards the end, the reader is invited to understand the entanglement of capitalism, sports and patriarchy in forming a kind of homosocial male bonding and how media has played a significant role in constructing it through a study of selected films. Masculinities and their consumerist connotations, which vary according to post-liberal economic and cultural contexts, have also been investigated in this study.  2024 selection and editorial matter, Francis Philip Barclay and Kaifia Ancer Laskar; individual chapters, the contributors.</text>
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              <text>Talukdar H.</text>
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              <text>Gender and Popular Visual Culture in India: Benevolent Sexism and Disguised Discrimination, pp. 164-178.</text>
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              <text>Taylor and Francis</text>
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              <text>2023-01-01</text>
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              <text>&lt;a href="https://doi.org/10.4324/9781003434092-19" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4324/9781003434092-19&lt;/a&gt;
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              <text>ISBN: 978-100099698-2; 978-103256144-8</text>
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              <text>Talukdar H., Christ University, Delhi NCR, India</text>
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