Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Decrypting Free Expression: AMMA-WCC Conflict and Comment Culture Rattling the Malayalam Film Industry Description An account of the resource The chapter examines the gender-power dynamics in the Malayalam film industry through an analysis of a skit, a YouTube video and trolls related to a recent controversy involving the Association of Malayalam Movies Artistes (AMMA) and the Women in Cinema Collective (WCC). This analysis is supported by an exploration of the historical roots of sexism in the industry and a discussion about how it continues to perpetuate sexism in the industry. The study also investigates the emergence of WCC as a response to the actresss molestation case and the subsequent division within the industry. The research focuses on the Sthree Shaktheekaranam skit performed at AMMAs cultural show, a YouTube video, Oru Feminichi Kadha and a sample of trolls which targeted the WCC and women who refuse to comply with AMMAs patriarchal bias. The chapter analyses the content of these representations, highlighting the power play structuring them. The study sheds light on the contradictions and hypocrisy within the industry and its portrayal of progressive values while perpetuating regressive gender norms. 2024 selection and editorial matter, Francis Philip Barclay and Kaifia Ancer Laskar; individual chapters, the contributors. Creator An entity primarily responsible for making the resource Aiyappan A. Source A related resource from which the described resource is derived Gender and Popular Visual Culture in India: Benevolent Sexism and Disguised Discrimination, pp. 179-188. Publisher An entity responsible for making the resource available Taylor and Francis Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4324/9781003434092-20" target="_blank" rel="noreferrer noopener">https://doi.org/10.4324/9781003434092-20</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174771323&amp;doi=10.4324%2F9781003434092-20&amp;partnerID=40&amp;md5=1f7180a7d63752a65f5f90bba836dce5" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174771323&amp;doi=10.4324%2f9781003434092-20&amp;partnerID=40&amp;md5=1f7180a7d63752a65f5f90bba836dce5</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-100099698-2; 978-103256144-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Aiyappan A., Department of English and Cultural Studies, Christ (Deemed to be University), Bangalore, India