Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Changing Structure of Consumer Buying Behaviour and Expectation in the Digital Era Subject The topic of the resource Brand communication; Consumer behaviour; Consumer psychology; Consumer sentiment; Pandemic Description An account of the resource The growing digital landscape has made a fundamental impact on consumer behaviour. The digital era has totally transformed the buyers and shifted them from the traditional approach to the digital technologies. Todays digitally literate consumers have grown out of the TV advertisement experience to a wide range of digital marketing communications on their smartphone, tabs and laptops and on various social media. Marketers are geared up to identify, reach and engage these latest species of consumers who are agile and active in this new digital ecosystem having multiple devices and multiple channels. This new digital savvy customers give the marketers biggest challenges and rewards over their traditional counterparts. Today customers have some indispensable hopes and demands while they are shopping. The customers expect their needs of products and services should be met at their own time and at their own place, and at reasonable price. Digital era has empowered todays customers by providing them with easy and quick access to voluminous information, compare and contrast between brands and their offerings, facility to purchase the brand offerings from diverse devices and gadgets and also giving them the opportunity to dispense their post-purchase knowledge and experiences. Customer shopping habits have evolved with technology, and companies continue to adapt to maintain relevance. This study examines the consumer behaviour during the digital era. This paper also attempts to understand consumer sentiments and new buying behaviours in this digital era. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023. Creator An entity primarily responsible for making the resource Vincent Jaiwant S. Source A related resource from which the described resource is derived Industry 4.0 and the Digital Transformation of International Business, pp. 207-215. Publisher An entity responsible for making the resource available Springer Nature Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-19-7880-7_12" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-7880-7_12</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173368475&amp;doi=10.1007%2F978-981-19-7880-7_12&amp;partnerID=40&amp;md5=a6b0429ee6d193f7a5f2784dbb93ad3c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173368475&amp;doi=10.1007%2f978-981-19-7880-7_12&amp;partnerID=40&amp;md5=a6b0429ee6d193f7a5f2784dbb93ad3c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-981197880-7; 978-981197879-1 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Vincent Jaiwant S., School of Business and Management, CHRIST (Deemed to be University), Bengaluru, India