Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals Description An account of the resource Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing and high-quality goods. However, peoples concern for the environment and other social concerns have grown, and so has their desire to support groups that share their beliefs. Because they often generate strong market returns and demonstrate durability during economic downturns, many investors want to support businesses that use sustainable business methods. Also, these businesses are more likely to comply with social and environmental laws. Several companies use sustainable marketing to succeed in todays ethical and ecologically sensitive marketplace. Organizations must finance sustainability programs in order to practice sustainable marketing. But, it can also improve employee engagement, promote regulatory compliance, raise revenues, and build brand loyalty. 2023 by IGI Global. Creator An entity primarily responsible for making the resource Anuradha A.; Shilpa R.; Thirupathi M.; Padmapriya S.; Supramaniam G.; Booshan B.; Booshan S.; Pol N.; Chavadi C.A.; Thangam D. Source A related resource from which the described resource is derived Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing, pp. 149-169. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-8681-8.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8681-8.ch008</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167765009&amp;doi=10.4018%2F978-1-6684-8681-8.ch008&amp;partnerID=40&amp;md5=b5c8dc9e90537db69b2ce70a2c1787d3" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167765009&amp;doi=10.4018%2f978-1-6684-8681-8.ch008&amp;partnerID=40&amp;md5=b5c8dc9e90537db69b2ce70a2c1787d3</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166848683-2; 978-166848681-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Anuradha A., Department of MBA, Cambridge Institute of Technology, K.R. Puram, Bangalore, India; Shilpa R., Garden City University, Bengaluru, India; Thirupathi M., CHRIST University (Deemed), Bengaluru, India; Padmapriya S., CHRIST University (Deemed), Bengaluru, India; Supramaniam G., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan B., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan S., ISBR Business School, Bengaluru, India; Pol N., ISBR Business School, Bengaluru, India; Chavadi C.A., Presidency Business School, Presidency College, Bengaluru, India; Thangam D., Presidency Business School, Presidency College, Bengaluru, India