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              <text>The Role of Financial Analytics in Decision-Making for Better Firm Performance</text>
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              <text>Benefits; Business analytics; Dimensions; Dynamic capability theory; Financial analytics-Use cases; Firm performance; Information processing theory; Resource-based view theory; SWOC; Technological support</text>
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              <text>The need to make informed decisions has become a matter of survival for every organisation in the current unprecedented and dynamic business environment. The exponential growth in technology along with the internet has brought in enormous volume and variety of data access to all organisations irrespective of their industry. Organisations should consider their resources and industry environment to build their analytics capabilities, as it involves a tremendous investment. In this context, it is essential to understand the role of financial analytics in decision-making for better firm performance. Hence, this chapter proposes to throw light on the evolution of big data analytics, theoretical linkages, dimensions and benefits of using financial analytics, technological support for financial analytics along with use cases, and Strengths, Weaknesses, Opportunities, and Challenges (SWOC) analysis.  The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023.</text>
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              <text>Rangasamy S.; Rajamohan K.; Janardhanan A.K.; Manu K.S.</text>
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              <text>Analytics Enabled Decision Making, pp. 139-169.</text>
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              <text>&lt;a href="https://doi.org/10.1007/978-981-19-9658-0_7" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1007/978-981-19-9658-0_7&lt;/a&gt;
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              <text>ISBN: 978-981199658-0; 978-981199657-3</text>
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              <text>Rangasamy S., CHRIST (Deemed to be University), Bangalore, India; Rajamohan K., CHRIST (Deemed to be University), Bangalore, India; Janardhanan A.K., Southern Cross Institute, Parramatta, NSW, Australia; Manu K.S., CHRIST (Deemed to be University), Bangalore, India</text>
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