Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analytics Enabled Decision Making Tracing the Journey from Data to Decisions Subject The topic of the resource Analytics; Business analytics; Data science; Data-based decision making; Decision making; Model building Description An account of the resource In the current business environment, which is greatly dynamic and competitive, business organizations are continually striving for expanding their competence and financial performance through improving almost every facet of their business--product/service quality, customer satisfaction, customer retention, productivity, line filling strategies, and others. In this sense, success and failure of organizations depend on the extent of precision of their decisions. Organizations are engaged with data to extract insights, identify trends and make decisions at different levels; and also, many of them learn how to utilize the power of data. Analytics can enable them to derive conclusions, make predictions, and ascertain actionable insights in a contextual and time-bound manner. It helps to examine data from multiple perspectives and gives visualizations by using different frameworks and platforms such as IBM Watson, Tableau, and R. The chapter presents the role of analytics in decision-making processes and assess the effectiveness of decisions upon their implementation, so the corrective measures can also be inserted. As decision making is a continuous business process, analytics accelerates it and gives organizations a pace to keep updated with changing business scenarios. Thus, this chapter presented a decision-making framework exhibiting how decision-making functions as an ongoing process. Different contexts and cases have been used to establish the relevance of each step of the framework. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023. Creator An entity primarily responsible for making the resource Sharma V.; Poulose J.; Maheshkar C. Source A related resource from which the described resource is derived Analytics Enabled Decision Making, pp. 1-22. Publisher An entity responsible for making the resource available Springer Nature Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-19-9658-0_1" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-9658-0_1</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171505493&amp;doi=10.1007%2F978-981-19-9658-0_1&amp;partnerID=40&amp;md5=5103dbf427e5f911b663682e40f15441" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171505493&amp;doi=10.1007%2f978-981-19-9658-0_1&amp;partnerID=40&amp;md5=5103dbf427e5f911b663682e40f15441</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-981199658-0; 978-981199657-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sharma V., Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India; Poulose J., East Nimar Society for Education, Khandwa, India; Maheshkar C., School of Business and Management, CHRIST (Deemed to Be University), Delhi NCR, India