Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the role of social media influencer marketing in the tourism sector Description An account of the resource The growing popularity of social media influencers (SMI) increasingly encourages destinations to use social media influencer marketing (SMIM) for their promotional campaigns. SMIs demonstrate the power of an individual based on certain factors employed to influence a broad segment of audience, and when it is used for marketing purposes, it is known as SMIM. SMIM is a part of the social media marketing that exercises all the commercial marketing techniques via social media channels. SMIM has impacted many industries including tourism, but looking at the progressive growth of SMIM today, it is surprising that such little attention had been paid to this area. However, while there is increasing use of SMIM by tourism organizations, there is a lack of research and limited knowledge on the roles of SMIM in travel and tourism. This chapter sheds light on the use of SMIM in the tourism sector where existing literature on the SMIM, its factors, and the influence of SMIM on the tourism sector by distinct authors are reviewed to identify the effectiveness of SMIM in the travel and tourism industry. 2023, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Raj L.; Mallika Sankar M. Source A related resource from which the described resource is derived Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, pp. 100-117. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-4645-4.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-4645-4.ch005</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85161508390&amp;doi=10.4018%2F978-1-6684-4645-4.ch005&amp;partnerID=40&amp;md5=cc99779cf5bb5effc3db655dc1131fb1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85161508390&amp;doi=10.4018%2f978-1-6684-4645-4.ch005&amp;partnerID=40&amp;md5=cc99779cf5bb5effc3db655dc1131fb1</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166844646-1; 978-166844645-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Raj L., Christ University, India; Mallika Sankar M., Christ University, India