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              <text>Data-driven behaviour finance for mutual fund investment decision making</text>
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              <text>When it comes to money and investing funds, the individual portfolio investor isn't always as logical as he feels he is, which is why there's a whole school of thought dedicated to explaining why people behave in irrational and weird ways. The primary objective of this research is to investigate the effects of five major behavioural biases on individual investor decisions in a metro city India, with a focus on mutual funds, as well as to examine how individuals make decisions to ensure that their investments generate greater returns for a better future. The statistical evidence shows that a variety of behavioural elements have a significant part in people' investment decision-making patterns, which has an impact on the population's economic situation. The purpose of this study is to illustrate how an individual's perspective, attitude, and conduct affect mutual fund investments.  2023, IGI Global.</text>
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              <text>Gupta C.</text>
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              <text>Positive and Constructive Contributions for Sustainable Development Goals, pp. 88-95.</text>
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              <text>2022-01-01</text>
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              <text>&lt;a href="https://doi.org/10.4018/978-1-6684-7499-0.ch006" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/978-1-6684-7499-0.ch006&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85161703383&amp;amp;doi=10.4018%2F978-1-6684-7499-0.ch006&amp;amp;partnerID=40&amp;amp;md5=68c9d9523ddc92ea845b26dad01312a3" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85161703383&amp;amp;doi=10.4018%2f978-1-6684-7499-0.ch006&amp;amp;partnerID=40&amp;amp;md5=68c9d9523ddc92ea845b26dad01312a3&lt;/a&gt;</text>
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              <text>ISBN: 978-166847501-0; 978-166847499-0</text>
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              <text>Gupta C., Christ University, India</text>
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