Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the role of social media marketing in the education sector Description An account of the resource The educational system across the world is undergoing a transition and is affected by numerous factors encompassing technology to psychology. The traditional model of face-to-face teacher-led learning approach has been gradually shifted to student-centric and outcome-based learning. Though the intellect and learning capacities among students differ in many aspects, personalized attention of the teacher to student and practical exposure to subjects are considered as few significant areas of concern in curriculum and pedagogy. The late 2000s witnessed the dawn of many EdTech companies proclaiming personalized attention and experiential learning through online platforms. EdTech companies make fine use of social media marketing and adopt well-thought-out strategies to reach out to the student segment and parents. The prime objective of this chapter is to study the role of social media marketing strategies in capturing student segments and the influence that makes on parents' purchase decisions. 2022, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Raj L.; Sankar M. M. Source A related resource from which the described resource is derived EdTech Economy and the Transformation of Education, pp. 227-244. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-7998-8904-5.ch013" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-7998-8904-5.ch013</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137230360&amp;doi=10.4018%2F978-1-7998-8904-5.ch013&amp;partnerID=40&amp;md5=b84516ff1660d43bddef72bc7f5008f8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137230360&amp;doi=10.4018%2f978-1-7998-8904-5.ch013&amp;partnerID=40&amp;md5=b84516ff1660d43bddef72bc7f5008f8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-179988906-9; 978-179988904-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Raj L., School of Business and Management, CHRIST University (Deemed), India; Sankar M. M., School of Business and Management, CHRIST University (Deemed), India