Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sustainability and Social Responsibility in Marketing Subject The topic of the resource Communication; Corporate social responsibility; Marketing; Social commerce; Social media; Sustainability Description An account of the resource Social trading companies must adhere to the concept of social responsibility by engaging in activities that provide benefits to society. Social responsibility in marketing is through providing products and services that help the community environmentally, socially, and economically. Several literatures have discussed the role of social responsibility in customer intentions toward social trading channels. Discussing and describing the role of social responsibility in marketing is an important issue that needs to be investigated. This chapter describes the role of social responsibility in marketing activities. Promotions that raise awareness of societal issues and problems, recyclable packaging, and direct portions of profits toward charitable efforts are critical factors that will be described in this chapter as well. The majority of business companies, however, are still unable to fulfill the finest CSR principles in their marketing activities. Therefore, the focus of this chapter is on the requirements for CSR as well as the deficiencies in corporate organizations marketing operations. Considering the important of social media for communicating CSR is address at the point, where corporations use social media effectively for delivering their CSR goals and initiatives. This chapter is followed by two main questions: how can corporate social responsibility be delivered in marketing? And why do we need to study CSR?. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022. Creator An entity primarily responsible for making the resource Ahmad P.; Khalifa H.; Kulkarni S. Source A related resource from which the described resource is derived Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications, pp. 313-324. Publisher An entity responsible for making the resource available Springer Nature Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-19-6509-8_17" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-6509-8_17</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173392494&amp;doi=10.1007%2F978-981-19-6509-8_17&amp;partnerID=40&amp;md5=099f083aa99059257f54d80e0f373431" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173392494&amp;doi=10.1007%2f978-981-19-6509-8_17&amp;partnerID=40&amp;md5=099f083aa99059257f54d80e0f373431</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-981196509-8; 978-981196508-1 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ahmad P., Department of Law, College of Humanity Sciences, University of Raparin, Ranya, Iraq, International Relations and Diplomacy Department, Faculty of Administrative Sciences and Economics, Tishk International University, Erbil, Iraq; Khalifa H., Radio and TV Department, Faculty of Mass Communication, Cairo University, Giza, Egypt, College of Administrative and Financial, Gulf University, Sanad, Bahrain; Kulkarni S., School of Business and Management, CHRIST (Deemed to Be University), Bangalore, India