Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influence of Customer Relationship Management for the Success of E-Business Subject The topic of the resource B2B commerce; Digital advertisements; E-commerce; Online marketing; Retailing Description An account of the resource Customer relationship management has recently been one of the key factors in the success of many organizations. Organizations have realized the importance of customer satisfaction and are integrating their operations with that of customer relationship to serve the customers in a better way. This paper seeks to understand the importance of CRM in e-business. It also talks about the importance of customer relationship for an organization in its growth. Relationship marketing has been studied to show how customer relationship management software can be made use of for the benefit of an organization. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Creator An entity primarily responsible for making the resource Siby A.; George J.P. Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems, Vol-191, pp. 473-481. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-16-0739-4_45" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-16-0739-4_45</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85111963031&amp;doi=10.1007%2F978-981-16-0739-4_45&amp;partnerID=40&amp;md5=9c6f880458399a32459dc9cba5599ff5" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85111963031&amp;doi=10.1007%2f978-981-16-0739-4_45&amp;partnerID=40&amp;md5=9c6f880458399a32459dc9cba5599ff5</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23673370 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Siby A., CHRIST (Deemed to be University), Bengaluru, India; George J.P., CHRIST (Deemed to be University), Bengaluru, India