Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on effect of branding on customer buying behaviour with reference to Vellore Description An account of the resource We set out to discover how consumers really feel about different branded items by conducting this study. This research aims to examine what variables impact consumers when they buy a product. There are a lot of aspects that affect a product's brand value these days, but consumers are especially sensitive to the product's reputation when making purchases. Another important factor in how people perceive a brand is advertisements. The study was conducted with a sample size of 50 and was confined to the Chennai area. All of the tests performed here made use of SPSS statistical software, and the data used is primary data. 2024 AIP Publishing LLC. Creator An entity primarily responsible for making the resource Selvakumar V.; Dhayalan V.; Sivagami; Venkatesh P. Source A related resource from which the described resource is derived AIP Conference Proceedings, Vol-2965, No. 1 Publisher An entity responsible for making the resource available American Institute of Physics Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1063/5.0211992" target="_blank" rel="noreferrer noopener">https://doi.org/10.1063/5.0211992</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198522332&amp;doi=10.1063%2F5.0211992&amp;partnerID=40&amp;md5=844676307e0e550984e86ab6b491e058" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198522332&amp;doi=10.1063%2f5.0211992&amp;partnerID=40&amp;md5=844676307e0e550984e86ab6b491e058</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 0094243X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Selvakumar V., Sri Sairam Institute of Technology, Chennai, India; Dhayalan V., Sri Sairam Institute of Technology, Chennai, India; Sivagami, Department of Commerce, Christ College of Science and Management, Bangalore, India; Venkatesh P., Sri Sairam Institute of Technology, Chennai, India