Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring Shopping Opportunities and Elevating Customer Experiences Through AI-Powered E-Commerce Strategies Subject The topic of the resource Clustering algorithms; Customer experiences; E-commerce; Personalized recommendations; Segmentation Description An account of the resource This research explores the efficacy of clustering algorithms in enhancing customer experiences within the e-commerce landscape. Through experiment trials utilizing K-means and DBSCAN clustering techniques, valuable insights have been gleaned. The trials yielded silhouette scores ranging from 0.55 to 0.72, indicating moderate to good clustering quality across different experiments. In K-means clustering, the number of clusters varied from 3 to 6, with inertia values spanning approximately 722.41456.8. Conversely, DBSCAN clustering resulted in varying cluster numbers, ranging from 2 to 4, contingent on the combinations of epsilon and min_samples values explored. These findings underscore the significance of judiciously selecting clustering algorithms and parameter settings to achieve meaningful segmentation of e-commerce data. Effective utilization of clustering algorithms empowers businesses to discern valuable insights into customer behavior, preferences, and patterns. Consequently, businesses can tailor their strategies to deliver personalized experiences, targeted marketing campaigns, and optimized product recommendations. This research propels the exploration of additional clustering techniques and parameter refinements for enhanced clustering performance in e-commerce applications. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. Creator An entity primarily responsible for making the resource Maurya N.; Singh J.; Singh N.P.; Chaudhary A.; Patil S.; Tiwari M. Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems, Vol-1117 LNNS, pp. 149-159. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-97-6992-6_12" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-97-6992-6_12</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213025502&amp;doi=10.1007%2F978-981-97-6992-6_12&amp;partnerID=40&amp;md5=57bbfc760527f6c17820b25bc2b6eba7" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213025502&amp;doi=10.1007%2f978-981-97-6992-6_12&amp;partnerID=40&amp;md5=57bbfc760527f6c17820b25bc2b6eba7</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23673370; ISBN: 978-981976991-9 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Maurya N., Department of Management, KCC Institute of Legal and Higher Education, Greater Noida, India; Singh J., Alliance School of Advanced Computing, Alliance University, Bengaluru, India; Singh N.P., School of Computer Science Engineering and Technology, Bennett University, Greater Noida, India; Chaudhary A., School of Law, CHRIST (Deemed to be University) Delhi-NCR, Ghaziabad, India; Patil S., Dr. D. Y. Patil Vidyapeeth, Centre for Online Learning, Pimpri, Pune, India; Tiwari M., Department of Computer Science and Engineering, Bharati Vidyapeeths College of Engineering, Delhi, India