Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of Artificial Intelligence on the Social Media Marketing Strategies Subject The topic of the resource AI; machine learning; smartphones; social media marketing (SMM) Description An account of the resource The use of social media is increasing as the use of smartphones is increasing, various applications on smartphones are now becoming good platform for market. As the use of smartphones is increasing the use of different artificial intelligence (AI) technologies making the phones smarter. The social media is now one of the most globally crowded platforms with millions of users. Most of the businesses are now turning their marketing strategies by highlighting the digital marketing from various platforms. Thus, the focus of study is to find the increasing impact of AI on the social media related marketing strategies. Different studies highlight the different impacts of social media and marketing using different AI tools and platforms which makes customer to find the best product as per their choice. So, social media marketing has become simpler and more adaptable thanks to the development of artificial intelligence. 2024 IEEE. Creator An entity primarily responsible for making the resource Tripathi S.; Tiwari A.; Singh S.; Sani A.; Aswale N.; Patil A. Source A related resource from which the described resource is derived Proceedings - 2024 International Conference on Healthcare Innovations, Software and Engineering Technologies, HISET 2024, pp. 383-385. Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/HISET61796.2024.00112" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/HISET61796.2024.00112</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211380105&amp;doi=10.1109%2FHISET61796.2024.00112&amp;partnerID=40&amp;md5=9067e4ddd429b96a0ec395f0c18d3144" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211380105&amp;doi=10.1109%2fHISET61796.2024.00112&amp;partnerID=40&amp;md5=9067e4ddd429b96a0ec395f0c18d3144</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835036070-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Tripathi S., Christ (Deemed to Be) University, Delhi, India; Tiwari A., Christ (Deemed to Be) University, Delhi, India; Singh S., Sharda University, Sharda School of Business Studies, Uttar Pradesh, India; Sani A., Brainware University, Management School of Management and Commerce, Kolkata, India; Aswale N., Vishwakarma University, Faculty of Commerce and Management, Pune, India; Patil A., Krishna Vishwa Vidyapeeth (Deemed to Be University), Department of Radio-Diagnosis, Karad, India