Impact of Risk Perception on Use and Satisfaction with Online Pharmacies and Proposed Use of IoT to Minimize Risks
- Title
- Impact of Risk Perception on Use and Satisfaction with Online Pharmacies and Proposed Use of IoT to Minimize Risks
- Creator
- Gensapa R.; Mukherjee S.K.; Saha S.K.; Jha A.
- Description
- This study investigates consumer risk perceptions regarding online pharmacies and their impact on usage frequency and satisfaction. The growing popularity of online pharmacies offers benefits such as accessibility, cost savings, and privacy. However, significant risks, including the potential for counterfeit drugs and insufficient medical oversight, raise concerns. This study has measured consumer perceptions of risk, satisfaction, and usage frequency through a survey conducted in Northeast India, excluding Sikkim (online) and Sikkim (offline). The findings reveal that the fear of receiving counterfeit medications is a significant risk factor, negatively influencing both the frequency of use and consumer satisfaction. Despite this, the impact is relatively weak, suggesting that while risk perception is a concern, it does not significantly deter online pharmacy usage. The study suggests that integrating advanced technologies such as IoT, RFID, and blockchain can mitigate these risks by ensuring the authenticity of medications in the supply chain. 2024 IEEE.
- Source
- 8th International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud), I-SMAC 2024 - Proceedings, pp. 42-46.
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- Blockchain; Counterfeit Medicines; Inauthentic Medicines; Internet of Things
- Coverage
- Gensapa R., Sikkim Manipal University, Sikkim Manipal Institute of Medical Sciences, Department of Hospital Administration, Majitar, India; Mukherjee S.K., Sikkim Manipal University, Management Studies, Majitar, India; Saha S.K., Christ University, School of Business and Management, Bangalore, India; Jha A., Sikkim Manipal University, Management Studies, Majitar, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835037642-5
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Gensapa R.; Mukherjee S.K.; Saha S.K.; Jha A., “Impact of Risk Perception on Use and Satisfaction with Online Pharmacies and Proposed Use of IoT to Minimize Risks,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/19087.