Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Novel Approach to Enhance Influencer Marketing in E-commerce: A Cross-A-Siamese Perspective Subject The topic of the resource e-commerce; influencer marketing; social media influencers (SMI) Description An account of the resource One of the most notable aspects of the Internet is the fact that the cost of (global) communication has been drastically decreased. Individuals may potentially reach massive audiences with their messages over the Internet due to its widespread use. With the rise of blog services, social networking platforms, etc., people's technological talents are no longer a limiting factor. Data preprocessing, feature selection, and model training should all be done in this sequence of significance. Applying fundamental data preparation techniques guaranteed the data's accuracy and relevancy. Feature selection includes the computation of an influencer's overall rank based on six important criteria, which are used for influencer identification and ranking. Feature retrieval is the first step in training Unified Cross-A-Siamese models. The proposed method outperforms two cutting-edge methods: Attention module and siamese. Accuracy increased by 95.70 percent once the approach was used. 2024 IEEE. Creator An entity primarily responsible for making the resource Akram N.; Dahiya S.; Jafersadhiq A.; Akila D.; Girdharwal N.; Chauhan A. Source A related resource from which the described resource is derived International Conference on Intelligent Algorithms for Computational Intelligence Systems, IACIS 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/IACIS61494.2024.10721951" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/IACIS61494.2024.10721951</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85208779312&amp;doi=10.1109%2FIACIS61494.2024.10721951&amp;partnerID=40&amp;md5=4fd793e05e24b7b2381862999cb8554d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85208779312&amp;doi=10.1109%2fIACIS61494.2024.10721951&amp;partnerID=40&amp;md5=4fd793e05e24b7b2381862999cb8554d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835036066-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Akram N., Magadh Professional Institute, Patna, India; Dahiya S., Universal Ai University, Department of Management, Maharashtra, Karjat, India; Jafersadhiq A., Kalasalingam Academy Research and Education, Kalasalingam Business School, Department of Business Administration, India; Akila D., Saveetha College of Liberal Arts and Sciences, Simats, Department of Computer Applications, Chennai, India; Girdharwal N., Prestige Institute of Management &amp; Research (PIMR), Department of Management, Indore, India; Chauhan A., Christ (Deemed to be University), Department of Life Sciences, Bengaluru, India