The Influence of Mobile Commerce on Consumer Behavior: A FCM-RF-DNN Analysis
- Title
- The Influence of Mobile Commerce on Consumer Behavior: A FCM-RF-DNN Analysis
- Creator
- Akram N.; Dahiya S.; Chittapragada H.; Periyasamy V.M.; Vidhya P.; Chauhan A.
- Description
- For m-commerce vendors, the difficulty is to decipher what factors impact customer actions in the ubiquitous mobile setting. In addition, companies are attempting to incorporate social media into their mobile approach in some way. This proposed approach to the findings of a qualitative exploratory study regarding the use of social media and smartphones within the framework of mobile commerce. Keep in mind the order of importance while doing data preprocessing, feature selection, and training the model. The usual steps in getting data ready for processing, such as cleaning it, identifying users and sessions, and finding episodes. The IS-DT suggested method's implementation technique is utilized in feature selection. Unified FCM-RF-DNN models need to be trained after features have been retrieved. Two state-of-the-art approaches, RF and DNN, are outperformed by the suggested approach. Following the implementation of the method, accuracy improved by 96.13%. 2024 IEEE.
- Source
- International Conference on Intelligent Algorithms for Computational Intelligence Systems, IACIS 2024
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- consumer behavior; deep neural networks (DNN); M-commerce
- Coverage
- Akram N., Magadh Professional Institute, Patna, India; Dahiya S., Universal Ai University, Department of Management, Karjat, India; Chittapragada H., Madanapalle Institute of Technology & Science, Computer Science & Engineering, Madanapalle, India; Periyasamy V.M., Sona College of Technology, Department of Eee, Salem, India; Vidhya P., M.Kumarasamy College of Engineering, Department of Artificial Intelligence and Data Science, Karur, India; Chauhan A., Christ (Deemed to be University), Department of Life Sciences, Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835036066-0
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Akram N.; Dahiya S.; Chittapragada H.; Periyasamy V.M.; Vidhya P.; Chauhan A., “The Influence of Mobile Commerce on Consumer Behavior: A FCM-RF-DNN Analysis,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/19101.