Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework
- Title
- Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework
- Creator
- Roy B.; Acharjee P.B.; Bhattachaijee S.; D'Souza M.; Kumari S.; Khemka M.
- Description
- In the marketing literature, one of the most talked- about subjects is brand experience (BE). Through an examination of the numerous studies conducted by BE researchers, this report attempted to determine the significance of BE in the body of recent literature. This paper culminates in the creation of a conceptual framework that prospective investigators might utilize to discern the diverse pathways inside BE. 2024 IEEE.
- Source
- TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- brand experience; marketing; technology
- Coverage
- Roy B., Christ University, Business and Management, Pune, India; Acharjee P.B., Christ University, Business and Management, Pune, India; Bhattachaijee S., Christ University, Business and Management, Pune, India; D'Souza M., Christ University, Business and Management, Pune, India; Kumari S., Christ University, Business and Management, Pune, India; Khemka M., Christ University, Business and Management, Pune, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835038427-7
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Roy B.; Acharjee P.B.; Bhattachaijee S.; D'Souza M.; Kumari S.; Khemka M., “Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/19158.