Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /
- Title
- Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /
- Creator
- A S Suresh
- Description
- Internaional Journal of Management Studies, Vol.6, Issue 1, Part 5, ISSN No: 2249-0302.
- Date
- 2019-12-29
- Publisher
- Internaional Journal of Management Studies
- Subject
- Pharmaceutical Industry
- Language
- English
- Type
- Journal Article
Collection
Citation
A S Suresh , “Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/1917.