Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial Intelligence (AI) in CRM (Customer Relationship Management): A Sentiment Analysis Approach Subject The topic of the resource AI (Artificial Intelligence); Analytics; Campaigns; CRM (Customer Relationship Management); Customer data; Marketing; Personalization Description An account of the resource The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and conduct more regular marketing operations. CRM tactics are illustrated through case studies of businesses like Uber, T-Mobile, Amazon, Apple, and Apple. CRM offers centralized data, better marketing and sales, and better customer support. There is also a discussion of the ethical, private, security, adoption, and scalability challenges of AI in CRM. In general, CRM makes data-driven decisions and customer insights easier to achieve to increase growth, loyalty, and engagement. 2024 IEEE. Creator An entity primarily responsible for making the resource Acharjee P.B.; Salunkhe H.A.; Thorat S.; Dhote R.; Khnbhadiya P.; Manchanda A.; Sharma N. Source A related resource from which the described resource is derived TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/TQCEBT59414.2024.10545168" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/TQCEBT59414.2024.10545168</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204481946&amp;doi=10.1109%2FTQCEBT59414.2024.10545168&amp;partnerID=40&amp;md5=584828c84fdb158b8959d095808cb736" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204481946&amp;doi=10.1109%2fTQCEBT59414.2024.10545168&amp;partnerID=40&amp;md5=584828c84fdb158b8959d095808cb736</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835038427-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Acharjee P.B., School of Business and Management, Christ University, Bangalore, India; Salunkhe H.A., School of Business and Management, Christ University, Bangalore, India; Thorat S., School of Business and Management, Christ University, Bangalore, India; Dhote R., School of Business and Management, Christ University, Bangalore, India; Khnbhadiya P., School of Business and Management, Christ University, Bangalore, India; Manchanda A., School of Business and Management, Christ University, Bangalore, India; Sharma N., School of Business and Management, Christ University, Bangalore, India